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Telephone Consumer Protection Act (TCPA)

Berkeley Robinson, Managing Attorney at Robinson Law Firm PLLC

Author

Berkeley Robinson, Esq.

Managing Attorney, Robinson Law Firm PLLC

Berkeley has served as the go-to counsel for many scaling businesses in a transactional and litigation management capacity. Before becoming an attorney, Berkeley grew sales teams, ran online marketing campaigns, and did everything else an entrepreneur does—and still does today as the founder of two online businesses.

Definition

The Telephone Consumer Protection Act (TCPA) is the federal statute that makes it unlawful to make calls using an automatic telephone dialing system or an artificial or prerecorded voice unless the call is for an emergency purpose or the called party gave prior express consent, and that also restricts unsolicited fax advertisements Source: 47 U.S.C. § 227(b)(1)(A) Congress gave the Federal Communications Commission authority to implement it. Source: Consumer Financial Protection Bureau, Debt Collection Practices (Regulation F): Final Rule

Key legal rules

These are the primary duties the TCPA and the FCC's rules place on a business:

  1. Except as the FCC's rule provides for advertising and telemarketing calls, a caller may not initiate a call using an automatic telephone dialing system or an artificial or prerecorded voice unless the call is made for emergency purposes or with the called party's prior express consent. Source: 47 C.F.R. § 64.1200(a)(1)
  2. A call that includes or introduces an advertisement or constitutes telemarketing, made with an automatic telephone dialing system or an artificial or prerecorded voice to a protected line, requires the called party's prior express written consent; tax-exempt nonprofits need only prior express consent, and certain health care messages are excepted. Source: 47 C.F.R. § 64.1200(a)(1)–(3) The protected lines include any number assigned to a paging service, cellular telephone service, specialized mobile radio service, or other radio common carrier service, or any service for which the called party is charged for the call. Source: 47 C.F.R. § 64.1200(a)(1)–(3) A caller may not use an artificial or prerecorded voice to deliver an advertising or telemarketing message to a residential line without the called party's prior express written consent. Source: 47 C.F.R. § 64.1200(a)(1)–(3)
  3. Prior express written consent is an agreement, in writing, bearing the signature of the person called that clearly authorizes the seller to deliver advertisements or telemarketing messages using an automatic telephone dialing system or an artificial or prerecorded voice, and the telephone number to which they may be delivered. Source: 47 C.F.R. § 64.1200(f)(5)(i)-(ii) The written agreement must also tell the signer that the person is not required to sign it, directly or indirectly, or to agree to it as a condition of purchasing any property, goods, or services. Source: 47 C.F.R. § 64.1200(f)(9), (f)(15)
  4. A caller may not make a telephone solicitation to a residential subscriber before 8 a.m. or after 9 p.m., local time at the called party's location. Source: 47 C.F.R. § 64.1200(c) The do-not-call and calling-hours rules apply to many businesses making telephone solicitations or telemarketing calls or text messages to wireless numbers. Source: 47 C.F.R. § 64.1200(e)
  5. A caller may not make a telephone solicitation to a residential subscriber who has registered on the national do-not-call registry, and the registration must be honored indefinitely, or until the consumer cancels it or the database administrator removes the number. Source: 47 C.F.R. § 64.1200(c)
  6. A telemarketer may not abandon more than three percent of telemarketing calls answered live by a person, measured over 30 days for a single calling campaign. Source: 47 C.F.R. § 64.1200(a)(7)
  7. It is unlawful to send an unsolicited advertisement to a fax machine unless the sender has an established business relationship with the recipient and meets the statute's other conditions, including a clear and conspicuous opt-out notice on the first page. Source: 47 U.S.C. § 227(b)(1)

For the sake of space, this page lists only the primary rules related to this term that most businesses should follow. More may apply to your situation, and your unique facts affect how they apply.

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Why these rules exist

Congress found that unrestricted telemarketing can be an intrusive invasion of privacy and, when an emergency or medical assistance telephone line is seized, a risk to public safety. Source: Pub. L. No. 102-243, § 2, 105 Stat. 2394 (1991) (Congressional Statement of Findings, note to 47 U.S.C. § 227) It also found that telemarketers can evade state prohibitions through interstate operations, so a federal law was needed to control residential telemarketing practices. Source: Pub. L. No. 102-243, § 2, 105 Stat. 2394 (1991) (Congressional Statement of Findings, note to 47 U.S.C. § 227) For automated and prerecorded calls to the home, Congress concluded that a ban, except when the receiving party consents or an emergency requires the call, is the only effective means of protecting consumers from the nuisance and privacy invasion. Source: Pub. L. No. 102-243, § 2, 105 Stat. 2394 (1991) (Congressional Statement of Findings, note to 47 U.S.C. § 227) The consent requirement matters because a call with no live person is cheap for the caller and frustrating for the recipient, which multiplies such calls when nothing legally limits them. Source: Final Brief of the Federal Trade Commission, Soundboard Ass'n v. FTC, No. 17-5093 (D.C. Cir.) Wireless consumers face a further cost, because autodialers can quickly dial thousands of numbers. Source: Consumer Financial Protection Bureau, Debt Collection Practices (Regulation F) NPRM, § 1006.14

Enforcement examples

In re Computer Business Services, Inc. (home-based computer business ventures)

In re Computer Business Services, Inc., Docket C-3705, Decision and Order (Jan. 21, 1997)

Brochures for the company's home-based business ventures told prospective buyers that some center owners use the computer dialing equipment for telemarketing on the unattended mode. Source: In re Computer Business Services, Inc., Docket C-3705 (F.T.C. Jan. 21, 1997), 123 F.T.C. Yet the Commission's complaint alleged that the respondents never disclosed in their advertisements and promotional materials that federal law prohibits the use of an automatic telephone dialing system in the unattended mode to call a residential line to transmit an unsolicited advertisement without the called party's prior express consent. Source: In re Computer Business Services, Inc., Docket C-3705 (F.T.C. Jan. 21, 1997), 123 F.T.C.

Outcome. The consent order required that advertisements for automatic telephone dialing systems disclose federal restrictions on their use, and it required the respondents to pay $5 million in consumer redress. Source: In re Computer Business Services, Inc., Docket C-3705 (F.T.C. Jan. 21, 1997), 123 F.T.C. Under that disclosure requirement, any claim about using such a system must be accompanied, in close proximity, by a disclosure that federal law prohibits autodialed calls to a residential line using an artificial or prerecorded voice to transmit an unsolicited advertisement without prior express consent, unless a live operator introduces the message. Source: In re Computer Business Services, Inc., Docket C-3705 (F.T.C. Jan. 21, 1997), 123 F.T.C.

United States v. DISH Network L.L.C. (satellite television telemarketing)

United States v. DISH Network L.L.C., Complaint; Findings of Fact and Conclusions of Law; Stipulated Order

The state plaintiffs alleged that DISH, directly or through a third party acting on its behalf, engaged in a pattern or practice of initiating telephone solicitations to residential lines using artificial or prerecorded voices without the called party's prior express consent. Source: Complaint, United States v. DISH Network L.L.C. They also sought relief for telemarketing solicitations to consumers whose numbers were registered on the National Do Not Call Registry. Source: Complaint, United States v. DISH Network L.L.C. The scale was large: the court record showed that DISH made approximately 134,295,177 telemarketing calls nationwide from 2007 through 2010. Source: United States v. DISH Network L.L.C., Opinion (summary judgment) At summary judgment the court found that DISH could not use the FCC rule's safe harbor, in part because in 2008 it stopped getting the Registry from the administrator and began buying it from PossibleNOW. Source: United States v. DISH Network L.L.C., Opinion (summary judgment)

Outcome. After trial the court calculated that $500 for each proven illegal call would have come to approximately $8.1 billion. Source: United States v. DISH Network L.L.C., Findings of Fact and Conclusions of Law But it held that an award of that size would be excessive and in violation of due process. Source: United States v. DISH Network L.L.C., Findings of Fact and Conclusions of Law The court instead awarded civil penalties and statutory damages totaling $280,000,000 across the federal and state counts. Source: United States v. Dish Network, L.L.C. (C.D. Ill.), Findings of Fact and Conclusions of Law Of that total, $84,000,000 went to the plaintiff states as statutory damages on Counts V and VI. Source: United States v. Dish Network, L.L.C. (C.D. Ill.), monetary award dividing penalties and statutory damages On appeal, the Seventh Circuit affirmed except for the substantial-assistance holding and the measure of damages. Source: United States v. DISH Network L.L.C., 954 F.3d 970 (7th Cir. 2020) A later stipulated order then entered judgment in favor of California against DISH, including $39,942,000 as a payment in accordance with the TCPA. Source: Stipulated Order for Monetary Judgment, United States v. DISH Network L.L.C.

FTC v. Yellow Page Marketing (unsolicited directory-listing faxes)

Federal Trade Commission's Memorandum in Support of Its Ex Parte Motion for a Temporary Restraining Order with Asset Freeze, Other Equitable Relief, and Order to Show Cause Why a Preliminary Injunction Should Not Issue

The FTC described a scheme that typically began with an unsolicited fax sent to an unsuspecting business or organization. Source: FTC Memorandum in Support of Ex Parte Motion for a Temporary Restraining Order (Yellow Page Marketing) The only sign that the fax was a solicitation at all was fine print. Source: FTC Memorandum in Support of Ex Parte Motion for a Temporary Restraining Order (Yellow Page Marketing)

Outcome. In its memorandum supporting a temporary restraining order, which is a filing and not a ruling, the FTC stated that the transmittal of the faxes was illegal. Source: FTC Memorandum in Support of Ex Parte Motion for a Temporary Restraining Order (Yellow Page Marketing) Its reasoning was that the TCPA, enforced by the FCC, prohibits sending unsolicited faxes without a preexisting business relationship. Source: FTC Memorandum in Support of Ex Parte Motion for a Temporary Restraining Order (Yellow Page Marketing)

Exposure

A private plaintiff may sue under the TCPA to recover actual monetary loss or $500 in damages for each violation, whichever is greater. Source: 47 U.S.C. § 227(b)(3)–(4) If the court finds a willful or knowing violation, it may increase the award to not more than three times that amount. Source: 47 U.S.C. § 227(b)(3)–(4) The statute sets no aggregate cap on statutory damages in class actions, so exposure can grow quickly when the same conduct reaches a large class. Source: Consumer Financial Protection Bureau, Arbitration Agreements NPRM A separate private right of action covers do-not-call violations: a person who has received more than one call within 12 months by or on behalf of the same entity may sue. Source: 47 U.S.C. § 227(c)(5) In that kind of action the defendant has an affirmative defense if it established and implemented, with due care, reasonable practices and procedures to effectively prevent violating calls. Source: 47 U.S.C. § 227(c)(5)

Government enforcement adds separate exposure. A state attorney general may sue on behalf of residents to enjoin calls and to recover actual monetary loss or $500 in damages for each violation. Source: 47 U.S.C. § 227(g) On a proper showing, a permanent or temporary injunction in such an action is granted without bond. Source: 47 U.S.C. § 227(g) For a violation committed with intent, the FCC's forfeiture is the ordinary amount plus an additional penalty not to exceed $10,000. Source: 47 U.S.C. § 227(b)(3)–(4) That ordinary amount comes from the Communications Act's forfeiture provision, which for a violator outside the categories it treats separately, such as broadcasters and common carriers, sets a ceiling of $10,000 for each violation or each day of a continuing violation, and $75,000 for any single act or failure to act. Source: 47 U.S.C. § 503(b)(2)(D) Where the United States brings a civil suit to recover a forfeiture, the suit is a trial de novo, although the statute provides separately for a forfeiture penalty determined under section 503(b)(3). Source: 47 U.S.C. § 504(a) No such forfeiture may be imposed for a violation that occurred more than four years before the required notice or notice of apparent liability. Source: 47 U.S.C. § 227(b)(4)(E) Where the evidence suggests a willful, knowing, and repeated robocall violation with an intent to defraud, cause harm, or wrongfully obtain anything of value, the Chief of the FCC's Enforcement Bureau must provide that evidence to the Attorney General. Source: 47 U.S.C. § 227b–2(a)

Per-call counting drives the totals. In the DISH Network case the court treated each illegal call as a separate violation, and a call that violated two or more subsections counted once for each subsection violated. Source: United States v. DISH Network L.L.C., Findings of Fact and Conclusions of Law The court also held that an act violating multiple statutes may be liable for multiple awards of statutory damages and penalties. Source: United States v. DISH Network L.L.C., Findings of Fact and Conclusions of Law On the other side of the ledger, the Seventh Circuit noted that the TCPA contains no provision directing a court to consider a violator's ability to pay. Source: United States v. DISH Network L.L.C., 954 F.3d 970 (7th Cir. 2020)

FAQs

  1. 1.s227. 47 U.S.C. § 227(b)(1)(A)See also s227. 47 U.S.C. § 227(b)(1)
  2. 2.Debt Collection Practices (Regulation F): Final rule. Consumer Financial Protection Bureau, Debt Collection Practices (Regulation F): Final Rule
  3. 3.64.1200. 47 C.F.R. § 64.1200(a)(1)

This resource is educational and is not legal advice. Reading it does not create an attorney-client relationship. Laws and rules change, and the right answer depends on the facts of your unique situation.

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